Aaron Rodgers Discount Double Check – The Story Behind It
When it comes to sports, every athlete wants to make a lasting impression on their fans, and Aaron Rodgers is no exception. The famous Green Bay Packers quarterback has left an indelible mark on the NFL, and his trademark “Discount Double Check” move has become iconic.
So, how did the “Discount Double Check” become synonymous with Aaron Rodgers, and what does it mean? Let’s take a closer look.
The Story Behind the “Discount Double Check”
In 2012, State Farm Insurance approached Aaron Rodgers to be a spokesperson for their insurance company. As part of the deal, Rodgers appeared in a series of hilarious commercials that portrayed him as an over-the-top insurance agent.
One of the most memorable commercials features Rodgers entering a Green Bay Packers tailgate party and informing the fans that he is there to “discount double check” their insurance plans. The mannerism, which he used in the commercial, became instantly viral, and soon enough, the “Discount Double Check” became one of the most talked-about topics on social media.
The Meaning Behind the “Discount Double Check”
While the “Discount Double Check” is often associated with Aaron Rodgers’ insurance commercials, the move actually has its roots in his football career.
After scoring a touchdown or making a big play, Rodgers would throw an emphatic fist pump and gesture that mimics a referee signaling a touchdown – pointing his index fingers at opposite ends of his body, and then pulling them in toward his waist in a circular motion.
Rodgers said that this move was his way of making sure that the play was being reviewed to see if it was a touchdown or not. Eventually, he started using the move as a celebratory gesture, and it has now become his trademark.
The Bottom Line
The “Discount Double Check” is more than just Aaron Rodgers’ touching of his fingers; it represents the athlete’s savvy marketing prowess and exceptional performance on the field. The move’s rise in popularity is proof that marketers should not shy away from taking a bold step in promoting their brand or product. In the process, they might just create one of the most iconic marketing campaigns of all time.
So, if you’re a fan of Rodgers or just someone who likes good marketing, be sure to double-check your discount with State Farm insurance.